Catering & Wedding Venue Marketing

Events by Rincon is a Santa Barbara catering, private wedding venue & event venue company in Santa Barbara, CA.

Events by Rincon is well established business with an established online presence & many existing online citations. A&W marketing & Consulting began helping this business in 2018.

Marketing Goals

Increase website conversions (number of calls & website contact form submissions)
Improve SERP rankings for venue, catering & wedding venue related searches
Branding (name consistency, update online citation information)
Grow social media audience

Marketing Strategy

Based on client’s budget & goals, along with competitor analysis, keyword research, and current website keyword rankings, the marketing strategy was to:

Improve Local SEO ranking (Google Local Pack) which would provide significant increase in calls, messages and website traffic

Optimize Google My Business listings to capture additional opportunities

Optimize Yelp business listing to capture additional opportunities

Optimize Facebook business page

Onsite SEO targeting keywords with high volume website is already ranking for discovered during keyword research

Add additional website conversion tools to increase the number of calls, direct emails & website form submissions