Pest Control Marketing
Pacific Exterminator is a Pest Control company that offers exterminator services, including bed bug, rodent control & termite services in Los Angeles & Ventura Counties.
Long term Marketing Goal
Increase revenue (year/year) & capture commercial & residential pest control market share in Los Angeles & Ventura County.
Short Term Goals
- Build brand awareness
- Lower acquisition costs
- Lower printing costs
- Marketing Efficiency (1 stop shop for all their marketing)
Pacific Exterminator Marketing Strategy
Based on the initial marketing budget, we started by building an online presence through building & designing a mobile responsive website, building online citations (directories), & managing their social media accounts. Prioritizing optimizing top citations like GMB (Google My Business), Yelp & Facebook to leverage the large volume of users on each respective platform and using top competitors as benchmark targets for the total number of citations. In addition, clients are able to submit reviews on mulitple platforms. As part of this process, we conducted a keyword research & competitor analysis to determine the difficulty to rank for specific high volume keywords & terms which would generate traffic & conversions on their website on other platforms.
We would leverage existing website content & make adjustments to capture some “low hanging fruit” for terms they were already ranking but not on top #5 of Search Engine Results.
Mobile Responsive Website
Redesigned website and updated website to be mobile responsive with improved functionality, including Mobile Call Now & Get Estimate buttons with Event Tracking to measure direct calls & “Get Estimate” clicks by mobile users.
Highlighted their great reputation by showcasing real & recent reviews from various platforms including Yelp & Google.
Printing Solutions by AW Marketing
- Rounded Corner Business Cards
- Custom printed vinyl 3 ring binder for Commercial Pest Control clients
- Door Hangers
- Branded Labels for bait stations
SEO (Search Engine Optimization)
Understanding the value of SEO as a long term asset, has allowed Pacific Exterminator to consittently increase revenue consistently. Using white hat SEO techniques (Google-approved SEO strategies), Pacific Exterminator has continued to improve their SERP rankings for keywords that have generatated direct calls to their business & leads from their website.
